Shopping Mall Train Ride: How to Boost Visitor Experience in Simple Ways

Browsing the mall on a train is not just the thing for kids. It’s also a clever way to rebrand your shopping center as more attractive to families. In this article, we’re going to look at how one small train can have a huge impact on the ambiance of your mall.

Why Have a Train at a Mall?

Because here in the 2020s, shopping is about more than just buying stuff. It’s about enjoying the moment, too.

A ride on a shopping mall train could provide families with an incentive to linger. Children enjoy riding the train, while parents are free to shop in peace. This equates to more time in your mall — and more often than not, more spending.

Where and How Can You Use It?

You can run the train in large hallways, open spaces, or at entry ways.

In some malls, the train is also used to steer foot traffic between important portions of the mall.

Tips:

• Finish with markers to denote fun “stations.”

• Reroute the train through quiet zones in order to bring more attention there.

Which Model Is Right for You?

Electric trains are silent and convenient to use indoors.

Electric trains that run on batteries are greener.

You can even customize the look to complement your mall’s theme.

If your train will leave the nest, grab a waterproof model that can deal with dust and water.

Safety Comes First

Kids are going to ride it, so safety is a requirement.

Ensure your train has controls, speed limits and emergency stop systems.

It should be slower to prevent accidents and make the riders feel safe.

Engine drivers should make sure of all these things before they start out on their runs. The little things matter a lot.

What Malls Get From a Train

• Longer visitor stay time

• A family-friendly image

• More social media shares

• A worthwhile diversion during off-peak hours

In short, the shopping mall train ride is an emotional and financial investment.

Simple Tips to Take It Up a Notch

• Put your mall’s logo on the train

• Dress it up for holidays and parties

• Dress the driver in fun kids’ hats

• Rely on QR codes for accessing sales and deals